Database List By Subject: Advertising
ABI/INFORM Complete indexes and abstracts articles covering all aspects of business worldwide. The complete article is provided for many titles. The Complete edition brings together resources appearing in ABI/INFORM Global (business information worldwide), ABI/INFORM Trade & Industry, and ABI/INFORM Dateline (local & regional business information).
|Academic Search Premier
Academic Search Premier is a multi-disciplinary full text database containing full text for nearly 4,500 journals, including more than 3,600 peer-reviewed titles.
Ad*Access presents images and database information for over 7,000 advertisements printed in U.S. and Canadian newspapers and magazines covering five product categories - Beauty and Hygiene, Radio, Television, Transportation, and World War II propaganda - dated between 1911 and 1955.
View examples of real advertisements from all forms of media, including print and video, from around the world. Most of them are award winners.
|Business Insights: Global
A resource for research and analysis of companies and industries around the world, featuring extensive reference content from Gale's core business collection, easy-to-use company fundamentals and investment research reports, industry rankings, profiles, market share data, and company histories.
|Business Source Premier
Business Source Premier indexes and abstracts 3,300 business journals and provides full-text access to over 2,800 of them.
ComAbstracts indexes and abstracts journal articles in communication studies and related areas (rhetoric, journalism, mass communication, new media technologies, and speech).
|Communication & Mass Media Complete
The most comprehensive index to communication journals and other materials. Includes full-text for most articles.
Communication Abstracts is a comprehensive source of information for communication-related articles, reports, papers, and books covering not only communication literature, but also other disciplines that are relevant to communication researchers.
Note: Login at Hathi Trust site to download and build collections. From login tab, select University of Miami as the HathiTrust Partner Insititution and login with CaneID username/password.
UM users have full-text access to over 6.4 million public domain works within the HathiTrust.
MarketResearch.com Academic provides access to detailed market research from leading sources such as Kalorama Information, Packaged Facts, and Specialists in Business Information.
Studies contain charts, tables, and graphs and are between 200 and 400 pages in length. Full studies are available on MarketResearch.com Academic with twelve (12) months of being made available to corporate clients. MarketLooks reports are also available and provide easy-to-read summaries of full-length reports. The reports are available within the same month of publication.
Nexis Uni™ features more than 15,000 news, business and legal sources from LexisNexis®—including U.S. Supreme Court decisions dating back to 1790—with an intuitive interface that offers quick discovery across all content types, personalization features such as Alerts and saved searches and a collaborative workspace with shared folders and annotated documents.
|S & P Global Market Intelligence (SNL Kagan)
Note: Users must create a personal login for access using their miami.edu email address.
S & P Global Market Intelligence provides media and communications business intelligence including data, news, and analysis on US and global markets for radio, television, motion pictures, and emerging technologies. The data includes financials, advertising, and consumer information.
Note: To access, select "Sign in as a Guest", but to save your work, you must create an account.
SimplyAnalytics is an Internet-based mapping application that enables users to develop interactive thematic maps and reports using thousands of demographic, business, and marketing data variables.
Provides information on more than 100,000 national and international media properties. Includes acess to Business Publication Advertising Source; Consumer Magazine Advertising Source; Direct Marketing List Source; Newspaper Advertising Source; Radio Advertising Source; Out-of-Home Advertising Source; Interactive Advertising Source; TV and Cable Source
|Standard and Poor's NetAdvantage
Broad spectrum of industry, company and investment analysis. Industry data sets (see Markets tab in menu) include key ratios, benchmarks, constituents, financial metrics, etc. by sub-industry or geography. Company data covers a global universe of over 3 million private companies and 97% of worldwide publicly traded market capitalization. Historical stock price charting and screening tools also provided.
Integrates over 85,000 diverse topics of data and facts from over 10,000 sources onto a single professional platform. The database provides business customers, researchers, and the academic community with direct access to relevant quantitative facts on agriculture, finance, politics, and many more areas of interest.
Note: Chrome or Firefox are recommended browsers.
(Formerly RedBooks) Provides exclusive information on North American advertisers who each spend more than $200,000 annually on advertising. Each listing includes advertising expenditures by media, current agency, fiscal year-end and annual sales, contact information on key personnel, brand name info, S.I.C. & NAICS classifications, and other key data. This resource also includes detailed profiles of advertising agencies, including accounts represented by each agency, fields of specialization, breakdown of gross billings by media, contact information on agency personnel and much more.
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