Database List By Subject: Advertising

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more information Restricted Resource ABI/INFORM Complete
ABI/INFORM Complete indexes and abstracts articles covering all aspects of business worldwide. The complete article is provided for many titles. The Complete edition brings together resources appearing in ABI/INFORM (business information worldwide), ABI/INFORM Trade & Industry, and ABI/INFORM Dateline (local & regional business information).
more information Restricted Resource Some full text availableAcademic Search Premier
Academic Search Premier is a multi-disciplinary full text database containing full text for nearly 4,500 journals, including more than 3,600 peer-reviewed titles.
more information Resource contains imagesAd*Access
Ad*Access presents images and database information for over 7,000 advertisements printed in U.S. and Canadian newspapers and magazines covering five product categories - Beauty and Hygiene, Radio, Television, Transportation, and World War II propaganda - dated between 1911 and 1955.
Restricted Resource Some full text availableAdforum

more information Restricted Resource Advertising Red Books
Provides exclusive information on nearly 20,000 U.S. and international advertisers who each spend more than $200,000 annually on advertising. Each listing includes advertising expenditures by media, current agency, fiscal year-end and annual sales, contact information on key personnel, brand name info, S.I.C. & NAICS classifications, and other key data. This resource also includes detailed profiles of nearly 15,000 U.S. and international advertising agencies, including accounts represented by each agency, fields of specialization, breakdown of gross billings by media, contact information on agency personnel and much more.
more information Restricted Resource Business Insights: Essentials
A resource for research and analysis of companies and industries around the world, featuring extensive reference content from Gale's core business collection, easy-to-use company fundamentals and investment research reports, industry rankings, profiles, market share data, and company histories.
more information Restricted Resource Some full text availableBusiness Source Premier
Business Source Premier indexes and abstracts 3,300 business journals and provides full-text access to over 2,800 of them.
more information Restricted Resource ComAbstracts
ComAbstracts indexes and abstracts journal articles in communication studies and related areas (rhetoric, journalism, mass communication, new media technologies, and speech).
more information Restricted Resource Communication & Mass Media Complete
Communication and Mass Media Complete (CMMC) incorporates CommSearch (formerly produced by the National Communication Association) and Mass Media Articles Index.
more information Restricted Resource Communication Abstracts
Communication Abstracts is a comprehensive source of information for communication-related articles, reports, papers, and books covering not only communication literature, but also other disciplines that are relevant to communication researchers.
more information HathiTrust
Note: Login at Hathi Trust site to download and build collections. From login tab, select University of Miami as the HathiTrust Partner Insititution and login with CaneID username/password.
UM users have full-text access to over 2.4 million public domain works within the HathiTrust.
more information Restricted Resource Lexis Nexis Academic
A continuously updated full-text database of nearly 6000 sources that are useful for researching company and business topics, legal information, and current news and events.

LEXIS-NEXIS Academic Universe features full-text access to major U.S. and international newspapers published in English. Select the 'General News' section from the homepage. To search individual publication select 'General News', then 'More options'. Searchable titles include: The New York Times (June 1, 1980 to present), The Washington Post, The Wall Street Journal, The Miami Herald, The Tampa Tribune, St. Petersburg Times and many others.
more information Restricted Resource Some full text availableMarketResearch.com Academic
MarketResearch.com Academic provides access to detailed market research from leading sources such as Kalorama Information, Packaged Facts, and Specialists in Business Information.

Studies contain charts, tables, and graphs and are between 200 and 400 pages in length.  Full studies are available on  MarketResearch.com Academic  with twelve (12) months of being made available to corporate clients.   MarketLooks reports are also available and provide easy-to-read summaries of full-length reports.  The reports are available within the same month of publication.
more information Restricted Resource SimplyAnalytics
Note: To access, select "Sign in as a Guest", but to save your work, you must create an account.
SimplyAnalytics is an Internet-based mapping application that enables users to develop interactive thematic maps and reports using thousands of demographic, business, and marketing data variables.
more information Restricted Resource Some full text availableSNL Kagan
Note: All first-time users must register with the system at http://www.snl.com/interactivex/validate.aspx?action=new and respond to the validation emails. Supported browswers include Microsoft Internet Explorer8*, 9, 10 and 11, and Google Chrome (most recent version). *Note: SNL Office, Screener App and latest Maps App require Internet Explorer 9 or higher. SNL will end support for IE 8 as of January 2016.
SNL Kagan provides media and communications business intelligence including data, news, and analysis on US and global markets for radio, television, motion pictures, and emerging technologies. The data includes financials, advertising, and consumer information.
more information Restricted Resource SRDS
Provides information on more than 100,000 national and international media properties. Includes acess to Business Publication Advertising Source; Consumer Magazine Advertising Source; Direct Marketing List Source; Newspaper Advertising Source; Radio Advertising Source; Out-of-Home Advertising Source; Interactive Advertising Source; TV and Cable Source
more information Restricted Resource Some full text availableStandard and Poor's NetAdvantage
Popular research products including Industry Surveys, Stock Reports, Mutual Fund Reports, Bond Reports, Corporation Records, The Register of Corporations, among others.
more information Restricted Resource Statista
Integrates over 85,000 diverse topics of data and facts from over 10,000 sources onto a single professional platform. The database provides business customers, researchers, and the academic community with direct access to relevant quantitative facts on agriculture, finance, politics, and many more areas of interest.