Ask-A-Librarian: Online research assistance. You can email or chat with library staff for help finding research. During the online-only period, the phone number will NOT be answered.
Richter Library Remote Services: This page lists all of the available UM Libraries online services during the COVID-19 emergency.
Undergraduate Essentials: Recommended resources at the library for undergraduates, many of which are online.
Graduate Essentials: Recommended resources at the library for graduate students, many of which are online.
Welcome to the University of Miami Libraries guide to Public Relations resources! The purpose of this guide is to help you navigate through the many resources available to you through the University of Miami Libraries system.
This page lists a variety of sources that can be used to keep up with current trends and events in the field of public relations. If you are serious about joining this field as a professional, then you should begin now to develop the habit of regularly perusing these sources.
This is not a comprehensive list but rather a suggested list. You may need to add additional sources depending on your personal focus and interests within the field of public relations.
American generations : who they are, how they live, what they think
Best customers : demographics of consumer demand
The Lifestyle market analyst
Access to demographic, lifestyle and consumer segment profiles help you locate your best prospects. You can identify where certain consumers live and how they spend their money and free time. This one source integrates all the data you need and is cross-referenced so you can find your ideal market easily.
Public information campaigns & opinion research [e-book]
You can also contact Doris Jui, Buisness Librarian, if you have in-depth questions regarding company information. She may be reached at:
In-person: Judi Prokop Newman Information Resource Center (in the School of Business)
See also: Business Subject Guide