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Library Resources during COVID-19 Emergency
Looking for help during this age of online only? Check out the resources below for  assistance from the Libraries.
 
Ask-A-Librarian: Online research assistance. You can email or chat with library staff for help finding research. During the online-only period, the phone number will NOT be answered.
 
Richter Library Remote Services: This page lists all of the available UM Libraries online services during the COVID-19 emergency.
 
Undergraduate Essentials: Recommended resources at the library for undergraduates, many of which are online.
 
Graduate Essentials: Recommended resources at the library for graduate students, many of which are online.

 
Welcome!

Hello, and welcome to the University of Miami Libraries Guide to Advertising Resources! The purpose of this guide is to help you navigate through the many advertising related resources available to you through the University of Miami Libraries system and beyond.

Primary Databases
Need more help?

Terri Robar

  • Communication, Media, Geography, and Maps Librarian
  • trobar@miami.edu
  • (305) 284-6028
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Top Advertising Databases
Need more help?

Terri Robar

  • Communication, Media, Geography, and Maps Librarian
  • trobar@miami.edu
  • (305) 284-6028
SimplyAnalytics Exercise Guide
This file contains exercises that will guide you through all the basic functions of the system and show you how to set up your personal workspace.
  SimplyAnalytics Exercise Guide docx  
Directories Online
Directories Online
Need more help?

Terri Robar

  • Communication, Media, Geography, and Maps Librarian
  • trobar@miami.edu
  • (305) 284-6028
Internet
Outdoor
Magazines
Newspapers
Broadcasting & Cable
Need more help?

Terri Robar

  • Communication, Media, Geography, and Maps Librarian
  • trobar@miami.edu
  • (305) 284-6028
International Media
Databases
Need more help?
Databases
Need more help?

Terri Robar

  • Communication, Media, Geography, and Maps Librarian
  • trobar@miami.edu
  • (305) 284-6028
Polls & Public Opinion Resources
Need more help?

Terri Robar

  • Communication, Media, Geography, and Maps Librarian
  • trobar@miami.edu
  • (305) 284-6028
Business Librarian

You can also contact Doris Jui, Buisness Librarian, if you have in-depth questions regarding company information. She may be reached at:

Phone: 305-284-6516

Email: Doris Jui

In-person: Judi Prokop Newman Information Resource Center (in the School of Business)

See also: Business Research Guides

Top Databases
Need more help?

Terri Robar

  • Communication, Media, Geography, and Maps Librarian
  • trobar@miami.edu
  • (305) 284-6028
How to find market share information
Need more help?

Terri Robar

  • Communication, Media, Geography, and Maps Librarian
  • trobar@miami.edu
  • (305) 284-6028
Print Resources
Advertising in America: the first 200 years
 
HF5813.U6 G64 1990 (Richter Reference)
 
The first two chapters provide a brief history of the whole topic. Successive chapters focus on a specific kind of product or theme, as reflected in chapter titles: Cereal, Soap and Sex; The Great Names; Cosmetics; Automobiles; Cigarettes; Underwear; Art, Artists and Illustrators; Gender Change; Advertising in the Service of the Community.
Online Resources
Need more help?

Terri Robar

  • Communication, Media, Geography, and Maps Librarian
  • trobar@miami.edu
  • (305) 284-6028
Databases
Need more help?

Terri Robar

  • Communication, Media, Geography, and Maps Librarian
  • trobar@miami.edu
  • (305) 284-6028
Film Annuals
Annuals in Print
Need more help?

Terri Robar

  • Communication, Media, Geography, and Maps Librarian
  • trobar@miami.edu
  • (305) 284-6028
Selection of Advertising Organizations
Need more help?

Terri Robar

  • Communication, Media, Geography, and Maps Librarian
  • trobar@miami.edu
  • (305) 284-6028
Managing your Citations
Need more help?

Terri Robar

  • Communication, Media, Geography, and Maps Librarian
  • trobar@miami.edu
  • (305) 284-6028
Need more help?

Terri Robar

  • Communication, Media, Geography, and Maps Librarian
  • trobar@miami.edu
  • (305) 284-6028

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