Research Guides

Advertising


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Welcome!

Hello, and welcome to the University of Miami Libraries Guide to Advertising Resources! The purpose of this guide is to help you navigate through the many advertising related resources available to you through the University of Miami Libraries system and beyond.

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Terri Robar

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MediaMark Guides

Here is an example of how you can cite a Mediamark report (using APA style).

Mediamark University Reporter. Mediamark research, Inc. (Spring 2014). Report: Digital Point & Shoot Personally Owned. Retrievd January 6, 2016 from MRI Mediamark database: https://www.gfkmrismartsystem.com/University Reporter

 
MediaMark Help Guide
This guide will walk you step by step through the process of signing in to the database, searching for files, and reading the files.
 How To Use MediaMark docx 
Top Advertising Databases
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SimplyAnalytics Exercise Guide
This file contains exercises that will guide you through all the basic functions of the system and show you how to set up your personal workspace.
  SimplyAnalytics Exercise Guide docx  
Directories Online
Directories Online
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Internet
Outdoor
Magazines
Newspapers
Broadcasting & Cable
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International Media
Databases
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Styles

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Databases
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Polls & Public Opinion Resources
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Business Librarian

You can also contact Doris Jui, Buisness Librarian, if you have in-depth questions regarding company information. She may be reached at:

Phone: 305-284-6516

Email: Doris Jui

In-person: Judi Prokop Newman Information Resource Center (in the School of Business)

See also: Business Subject Guides

Additional Sources of Business Information
Top Databases
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How to find market share information
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Print Resources
Advertising in America: the first 200 years
 
HF5813.U6 G64 1990 (Richter Reference)
 
The first two chapters provide a brief history of the whole topic. Successive chapters focus on a specific kind of product or theme, as reflected in chapter titles: Cereal, Soap and Sex; The Great Names; Cosmetics; Automobiles; Cigarettes; Underwear; Art, Artists and Illustrators; Gender Change; Advertising in the Service of the Community.
Online Resources
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Databases
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Film Annuals
Annuals in Print
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Selection of Advertising Organizations
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Managing your Citations
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