Research Guides

MKT201 - Introduction to Marketing


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Welcome
MKT201 is a required class for all business students at the Miami Herbert Business School. In this course, you will learn the application and analysis of the fundamental theories and practices of marketing. 

The course project consists of your group selecting a company and conducting a company and expansion analysis. A main part of the project is introducing a new product or service and defining the appropriate target market for that service. 
Compiled by:
This course guide has been compiled by former MHBS students who have taken the MKT201 course and completed the course project.
Company Information
Business Insights Global:  Obtain a general overview on a company from this database.  Information on publicly traded companies includes a company history, financials,news, investment reports, and market share data. 

Mergent Online:  Publicly traded company profiles contain SEC filings, executive biographies, ownership, news, and more. 

 
Contact
If you have a research question, which this guide does not address please send an email to:  IRC.reference@miami.edu
Business Library Hours & Library Services
Closed due to COVID-19 until further notice
For immediate assistance, send an email to:
IRC.reference@miami.edu  

UM Libraries' Online Services
For a full list of the UM Libraries' online services during the COVID-19 situation, click here.

Undergraduate & Graduate Essentials
Recommended resources at the UM Libraries for undergraduates which addresses booking a study space, laptop lending, remotely accessing library software, registering for free newspaper subscriptions, and more!
 
Company Filings - U.S. & International
Contact
If you have a research question, which this guide does not address please send an email to:  IRC.reference@miami.edu
Business Library Hours & Library Services
Closed due to COVID-19 until further notice
For immediate assistance, send an email to:
IRC.reference@miami.edu  

UM Libraries' Online Services
For a full list of the UM Libraries' online services during the COVID-19 situation, click here.

Undergraduate & Graduate Essentials
Recommended resources at the UM Libraries for undergraduates which addresses booking a study space, laptop lending, remotely accessing library software, registering for free newspaper subscriptions, and more!
 
SWOT Analysis Reports
Business Insights Global: This database may provide SWOT analysis reports on publicly traded companies.

Business Source Premier:  Search for company SWOT analysis reports within this service.  In addition to the publicly traded company name, be sure to include the words 'SWOT analysis' in the title search field. Copy and paste the following example, replacing the organization in parenthesis with your company of choice for an efficient search option.
Example: CO(walgreens) and AB(swot analysis)
Contact
If you have a research question, which this guide does not address please send an email to:  IRC.reference@miami.edu
Business Library Hours & Library Services
Closed due to COVID-19 until further notice
For immediate assistance, send an email to:
IRC.reference@miami.edu  

UM Libraries' Online Services
For a full list of the UM Libraries' online services during the COVID-19 situation, click here.

Undergraduate & Graduate Essentials
Recommended resources at the UM Libraries for undergraduates which addresses booking a study space, laptop lending, remotely accessing library software, registering for free newspaper subscriptions, and more!
 
Contact
If you are experiencing any difficulty in selecting a company or locating company data, click here for assistance.
Business Library Hours & Library Services
Closed due to COVID-19 until further notice
For immediate assistance, send an email to:
IRC.reference@miami.edu  

UM Libraries' Online Services
For a full list of the UM Libraries' online services during the COVID-19 situation, click here.

Undergraduate & Graduate Essentials
Recommended resources at the UM Libraries for undergraduates which addresses booking a study space, laptop lending, remotely accessing library software, registering for free newspaper subscriptions, and more!
 

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