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Hello, and welcome to the University of Miami Libraries Guide to Advertising Resources! The purpose of this guide is to help you navigate through the many advertising related resources available to you through the University of Miami Libraries system and beyond.

Primary Databases
Additional Library Resources
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Terri Robar

  • Communication, Media, Geography, and Maps Librarian
  • trobar@miami.edu
  • (305) 284-6028
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MRI Simmons Training
I strongly recommend watching the training video Insight Platform Introduction.
 
The password is MRISimmons2020. You will actually see several videos there. The one you want is the second one (center of the top row). Half an hour long but well worth the time!

 
Top Advertising Databases
Need more help?

Terri Robar

  • Communication, Media, Geography, and Maps Librarian
  • trobar@miami.edu
  • (305) 284-6028
Rate your Librarian
Directories Online
Directories Online
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Terri Robar

  • Communication, Media, Geography, and Maps Librarian
  • trobar@miami.edu
  • (305) 284-6028
Internet
Outdoor
Magazines
Broadcasting & Cable
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Terri Robar

  • Communication, Media, Geography, and Maps Librarian
  • trobar@miami.edu
  • (305) 284-6028
International Media
Databases
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Databases
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Terri Robar

  • Communication, Media, Geography, and Maps Librarian
  • trobar@miami.edu
  • (305) 284-6028
Polls & Public Opinion Resources
Need more help?

Terri Robar

  • Communication, Media, Geography, and Maps Librarian
  • trobar@miami.edu
  • (305) 284-6028
Business Librarian

You can also contact Doris Jui, Buisness Librarian, if you have in-depth questions regarding company information. She may be reached at:

Phone: 305-284-6516

Email: Doris Jui

In-person: Judi Prokop Newman Information Resource Center (in the School of Business)

See also: Business Research Guides

Top Databases
Need more help?

Terri Robar

  • Communication, Media, Geography, and Maps Librarian
  • trobar@miami.edu
  • (305) 284-6028
How to find market share information
Need more help?

Terri Robar

  • Communication, Media, Geography, and Maps Librarian
  • trobar@miami.edu
  • (305) 284-6028
Print Resources
Advertising in America: the first 200 years
 
HF5813.U6 G64 1990 (Richter Reference)
 
The first two chapters provide a brief history of the whole topic. Successive chapters focus on a specific kind of product or theme, as reflected in chapter titles: Cereal, Soap and Sex; The Great Names; Cosmetics; Automobiles; Cigarettes; Underwear; Art, Artists and Illustrators; Gender Change; Advertising in the Service of the Community.
Online Resources
Need more help?

Terri Robar

  • Communication, Media, Geography, and Maps Librarian
  • trobar@miami.edu
  • (305) 284-6028
Databases
Need more help?

Terri Robar

  • Communication, Media, Geography, and Maps Librarian
  • trobar@miami.edu
  • (305) 284-6028
Film Annuals
Annuals in Print
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Terri Robar

  • Communication, Media, Geography, and Maps Librarian
  • trobar@miami.edu
  • (305) 284-6028
Selection of Advertising Organizations
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Terri Robar

  • Communication, Media, Geography, and Maps Librarian
  • trobar@miami.edu
  • (305) 284-6028
Managing your Citations
Avoiding Plagiarism
Need more help?

Terri Robar

  • Communication, Media, Geography, and Maps Librarian
  • trobar@miami.edu
  • (305) 284-6028
Need more help?

Terri Robar

  • Communication, Media, Geography, and Maps Librarian
  • trobar@miami.edu
  • (305) 284-6028

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