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Hello, and welcome to the University of Miami Libraries Guide to Advertising Resources! The purpose of this guide is to help you navigate through the many advertising related resources available to you through the University of Miami Libraries system and beyond.

Primary Databases
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Catalogs
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MediaMark Guides

Here is an example of how you can cite a Mediamark report (using APA style).

Mediamark University Reporter. Mediamark research, Inc. (Spring 2014). Report: Digital Point & Shoot Personally Owned. Retrievd January 6, 2016 from MRI Mediamark database: https://www.gfkmrismartsystem.com/University Reporter

 
MediaMark Help Guide
This guide will walk you step by step through the process of signing in to the database, searching for files, and reading the files.
 How To Use MediaMark docx 
Top Advertising Databases
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SimplyMap Exercise Guide
This file contains exercises that will guide you through all the basic functions of the system and show you how to set up your personal workspace.
 SimplyMap Exercise Guide docx 
Directories on the Web
Directories in Print
Brandweek Directory
 
HF6182.U5 A39 (Richter Reference)
Profiles brands, products, and services marketed in the United States for which a minimum of $250,000 is spent or is projected to be spent annually. Its main section is arranged alphabetically by brand name and for each brand includes information such as address, phone, URL, year brand established, ultimate parent organization, annual media expenditures, lead advertising agency, and key personnel. "Product Category," "Brand Marketer," and "Geographical" indexes are found at the back.
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Ad Expenditures: Web Resources
Advertising Expenditures
Ad $ Summary
 
Internet - latest edition
The most complete source for ad expenditures. Use this annual publication to find advertising expenditures of individual brands. It lists advertising expenditures, in 10 advertising media types, for brands. The 10 advertising media types include magazines, Sunday magazines, newspapers, outdoor, network TV, spot TV, syndicated TV, cable TV, network radio, and national spot radio. To be listed, each brand must have ad expenditures over $25,000 per year. Brands are listed alphabetically (the name of the parent company is provided to help identify brands). Expenditures are presented as the total of ten media types, as well as for each media type individually. Ad $ Summary also includes tables of advertising expenditures, including national media totals, national total for each of the 10 advertising media types, the 100 leading national advertisers, and company rankings for advertising expenditures.
The Advertising Red Books
 
Internet - latest edition
These directories include listings of companies that buy advertising space, line of business, approximate advertising budget, company officers, and agency used, if any. Includes a brand name index.
The Brandweek Directory
 
HF6182.U5 A39 (Richter Reference)
Profiles brands, products, and services marketed in the United States for which a minimum of $250,000 is spent or is projected to be spent annually. Its main section is arranged alphabetically by brand name and for each brand includes information such as address, phone, URL, year brand established, ultimate parent organization, annual media expenditures, lead advertising agency, and key personnel. "Product Category," "Brand Marketer," and "Geographical" indexes are found at the back.
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Internet
Outdoor
Magazines
Newspapers
Broadcasting & Cable
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International Media
Databases
Brand Analysis: Print Resources
Companies and their brands
 
T223.V4 A253 (Richter Reference)
Lists over 94,000 companies and 380,000 brands. Sources include company literature, trade journals, and the United States Patent and Trade Office (PTO). Historical brands (brands no longer in production or now considered generic) are also included.
Brands and their companies
 
T223.V4 A25 (Richter Reference)
Lists over 94,000 companies and 380,000 brands. Sources include company literature, trade journals, and the United States Patent and Trade Office (PTO). Historical brands (brands no longer in production or now considered generic) are also included.
Encyclopedia of consumer brands
 
HF5415.3 .E527 1994 (Richter Reference)
Each article includes an "At a Glance" table providing basic information (market share, competitors, advertising agency, etc.) as well as sources of further reading. Each volume includes indexes by brand name, companies and persons, advertising agencies, and brand categories. Volume 1: Consumable Products (food, pet food, non-alcoholic and alcoholic beverages, tobacco); Volume 2: Personal Products (apparel, cosmetics, health and beauty aids, cleaning products, paper products, over the counter drugs, and office supplies); Volume 3: Durable Goods (appliances, automobiles, electronic devices, home furnishing and building supplies, musical instruments, photographic equipment, sporting goods, and toys).
Encyclopedia of major marketing campaigns
 
HF5837 .E53 2000 (Richter Reference)
The index lists the brands covered in the encyclopedia. The emphasis is obviously on advertising campaigns but most of the articles provide historical context. Most of the articles provide sources of further reading.
Databases
Books
The American marketplace : demographics and spending patterns
 
HA203 .A635 (Richter Reference)
The American Marketplace draws on scores of government and proprietary sources to give you a population profile of the United States in one handy volume. Its hundreds of tables are organized into nine chapters on education, health, housing, income, labor force, living arrangements, population, spending, and wealth.
American generations : who they are, how they live, what they think
 
HC110.C6 M545 2003 (Richter Reference)
This resource for marketing professionals analyzes government statistics to identify current trends in the lifestyles of Americans. The first chapter profiles five generations, from the affluent elderly WWII generation to the "millennial" generation of people born into the high tech world. The remaining ten chapters describe the similarities and differences among these generations in areas such as education, health, spending, and living arrangements. The fifth edition features a new section on the housing market, as well as the results of the American Time Use Survey.
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Books
Polling America : an encyclopedia of public opinion
 
HN90.P8 P645 2005 (Richter Reference)
Entries are included both on the perennial issues and on the process of polling (with the emphasis on the latter), so that readers will find entries on abortion, crime, gay rights, and trust in government and more.
Public opinion and polling around the world : a historical encyclopedia
 
HM1236 .P83 2004 (Richter Reference)
Volume 1 addresses public opinion in democracies, then concentrates on the US with sections on history, individual issues and "Key People, Institutions, and Concepts." The latter offers chapters on well-known pollsters (Gallup, Roper, Converse) and a section on concepts best described as light on methodology. Volume 2 covers the public opinion environment of 41 countries, adding a comparative section for "Beginning Democracies," "Developing Countries," and "Industrial Democracies."
Public information campaigns & opinion research [e-book]
 
Electronic book
Drawing on multidisciplinary insights and the experiences of campaign practitioners, this book is a guide to planning, implementing and measuring public information and communication campaigns using survey research. Chapters outline the theoretical approaches and draw on examples of national and international campaigns.
Polls & Public Opinion Resources on the Web
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Business Librarian

You can also contact Doris Jui, Buisness Librarian, if you have in-depth questions regarding company information. She may be reached at:

Phone: 305-284-6516

Email: Doris Jui

In-person: Judi Prokop Newman Information Resource Center (in the School of Business)

See also: Business Subject Guides

Additional Sources of Business Information
Top Databases
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How to find market share information
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Print Resources
Encyclopedia of consumer brands
 
HF5415.3 .E527 1994 (Richter Reference)
This encyclopedia consists of articles discussing the history of the marketing and promotion of a brand. Each volume includes indexes by brand name, companies and persons, advertising agencies, and brand categories. Volume 1: Consumable Products (food, pet food, non-alcoholic and alcoholic beverages, tobacco); Volume 2: Personal Products (apparel, cosmetics, health and beauty aids, cleaning products, paper products, over the counter drugs, and office supplies); Volume 3: Durable Goods (appliances, automobiles, electronic devices, home furnishing and building supplies, musical instruments, photographic equipment, sporting goods, and toys).
Advertising in America: the first 200 years
 
HF5813.U6 G64 1990 (Richter Reference)
The first two chapters provide a brief history of the whole topic. Successive chapters focus on a specific kind of product or theme, as reflected in chapter titles: Cereal, Soap and Sex; The Great Names; Cosmetics; Automobiles; Cigarettes; Underwear; Art, Artists and Illustrators; Gender Change; Advertising in the Service of the Community.
Online Resources
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Databases
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Film Annuals
Clio Awards (on DVD)
 
Nonfiction HF 6146 .T42
The Clio Awards is the world’s most recognized global awards competition for advertising, design, and interactive. There are several years of the award winning ads in the DVD collection.
Annuals in Print
Epica book : European advertising annual
 
NC998.6 .E87E64 (Newest edition in Richter Reference)
Compiled from the winners, finalists and entrants of the Epica Awards for creative achievement in European advertising.
Clio Awards (print annual)
 
HF5816 .C55
This is an annual of the best advertising and design. It includes all the winners in Television, Radio, Design, Print, Poster, Billboard, Innovative Media, Internet, Integrated Campaign and Student categories.
The One Show (print annual)
 
NC1001.5 .O53
One of the most comprehensive compendium of creative advertising, the One Show Annuals set the industry standard for advertising and design. The print annuals feature all of the winners from the international awards shows.
Gunn Report & Showreel of the Year (print annual)
 
HF6146.T42 G86
The Gunn Report & Showreel of the Year document the 100 most-awarded commercials and campaigns of the year. It combines the winners' lists from all of the major advertising award contests in the world--national, regional and global.
New York Festival International Advertising Awards
 
 
New York Festivals is an International Awards Group (IAG) Company. The annual is a hardback, full color book featuring the winning work (inc. Finalists) in the NYF Design and Print Advertising Awards, The Global Awards for Healthcare Communications, and The Midas Awards for Financial Services Communications.
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Selection of Advertising Organizations
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Managing your Citations
Common citation requests in APA style
Avoiding Plagiarism
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